From: News from the Cape Cod Chamber
Sent: Friday, August 23, 2002 3:24 PM
To: Lindsey Close
Subject: Marketing Opportunities, International Tid-bit and golf goodies from the Cape Cod Chamber
Cape Cod Chamber of Commerce
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 Cape Cod Chamber of Commerce Newsletter . eNews 
August 23 2002 
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Dear Lindsey,

Lots of tidbits to pass along this week!

in this issue
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  • Marketing & Advertising Opportunities
  • International Trade Assistance Center participates in "Exporting for the 21st Century"
  • International Notes from Arthur Ratsy
  • Pops Goes the Summer!
  • REGISTRATION FORMS NOW AVAILABLE 2nd Annual Golf Tournament & Auction to benefit ALZHEIMER'S SERVICES of Cape Cod & the Islands

  • International Trade Assistance Center participates in "Exporting for the 21st Century"
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    On Tuesday, September 17th, New Directions and the Standard-Times will be sponsoring a program entitled "Exporting for the 21st Century". Speakers from the International Trade Assistance Center, the Mass. Export Center and Mass Development will discuss how companies can take advantage of export markets.

    This program is a good introduction to not only the basics of formalizing an export strategy but also the export resources available to companies in Massachusetts. International Trade Assistance Center (ITAC) also holds counseling sessions for individual businesses monthly right here at the Cape Cod Chamber's administrative offices

    ITAC is a regional organization whose mission is to expand the Southeastern Massachusetts' economy by improving the international competitiveness of local companies. This is accomplished through partnerships with federal and state agencies, and with the support of local chambers of commerce. "Our goal is to help local businesses realize the potential of the international marketplace, and illustrate that there exists a market for their products overseas" says Tobias Stapleton, Executive Director of ITAC Inc.

    Realizing the importance of diversification in today's global market place, the Cape Cod Chamber has worked with ITAC to bring their resource here to Cape Cod for the benefit of our members and the business community in general. Office hours to meeting with an ITAC representative are available from 9 to 5 on the 3rd Wednesday of each month.

    learn more about ITAC... ยป

    International Notes from Arthur Ratsy
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    A couple from Ireland recently stopped by our office on Main Street and asked the receptionist if they could see Arthur Ratsy to shake his hand. When he appeared they shook his hand and thanked him for two wonderful weeks on Cape Cod. It turns out that last year, at a consumer show in Dublin, Arthur spent over an hour with them convincing them to come to Cape Cod rather than South Carolina for their holiday. They promised to tell their friends in Ireland what a wonderful time they had here and said they would be back.

    Last week Arthur hosted Mr. Richard Gilbert, a travel writer from the UK, who is doing a story on Boston, Newport and Cape Cod. Mr. Gilbert met Arthur at a function in London two years ago and upon their meeting here on the Cape, Mr. Gilbert's first words were "you bugged me so much to see Cape Cod I had to come." During their tour of Cape Cod Mr. Gilbert noticed the bumper sticker on Arthur's car and immediately wrote down our slogan "A short trip to far away". His comment: "Brilliant".

    We received the following info from Shelley Conway at TIA (Travel Industry Association of America): Cheryl M. Hargrove of The HTC Group, is working on the "Essentially Shopping Guide to the USA for 2003". The guide, distributed with Essentially America magazine and sold on news stands throughout the UK, features unique shopping opportunities in America. Each listing (either mall, outlet, retail district, local arts & crafts, or antiques/collectibles) is organized by state. As an added feature, Cheryl would like to mention the best souvenir(s) to buy for each state, and needs your help.

    To ensure that input from your state is included in the guide, send her the name of an item, description and even where to buy it by August 30. For more information, contact Cheryl Hargrove by phone at 912.638.6078; by fax at 912.638.3468; or by email at [email protected].

    Pops Goes the Summer!
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    A celebration of America the Beautiful featuring the Cape Symphony Orchestra under the direction of Royston Nash with special guest soloist Christiane Noll. The guest conductor will be Thomas S. Olsen and the concert emcee will be Bill Zammer, Jr.

    WHAT: A free, nonprofit, family cultural event celebrating America the Beautiful through the beauty of flowers, art, music and fireworks in our unique Upper Cape Cod community. WHY: To celebrate the end of summer by bringing together the arts as well as performances by local groups for the enrichment of Falmouth and all its neighbors guests and visitors. WHEN: Labor Day Weekend. August 31, 2002 Gates open to the public at 4:00 p.m., Pre-concert Activity (community events) commence at 4:00PM, CSO Concert at 7:00PM, Fireworks at 9:00PM. (All times are approximate) (Rain Day - September 1, 2002). WHERE: Barnstable County Fairgrounds, Highway 151, East Falmouth, MA.

    EVENT PARTICULARS Free general admission and plenty of free parking. Security will be present and enforced. The Steamship Authority will offer free shuttle services on the day of the event, from Falmouth High School and back beginning at 4:00PM to 6:30PM and making return runs from 8:30PM to 11:00PM.

    A concessionaire will provide a menu of casual food and non-alcoholic beverages at various locations throughout the Fairgrounds. Rest facilities will be opened and available to the public. In support of the Falmouth Service Center (FSC), a local nonprofit agency, receptacles will be placed at each gated entrance to accept nonperishable food donations. A reserved seating area for some 200 sponsor tables will be set aside for businesses and individuals contributing to offset the cost of the event.

    REGISTRATION FORMS NOW AVAILABLE 2nd Annual Golf Tournament & Auction to benefit ALZHEIMER'S SERVICES of Cape Cod & the Islands
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    Wednesday, September 18 - Captain's Golf Course, Brewster Registration: 11:00 am / 1:00 SHOTGUN START 6:30 Dinner, Raffle, Auction Awards & Prizes

    On Wednesday, September 18, ALZHEIMER'S SERVICES of Cape Cod & the Islands will be hosting its 2nd Annual Golf Tournament at Captain's Golf Course in Brewster. Registration forms are now available at: All Hearth 'n Kettle restaurants on Cape; Cape Cod Cooperative Bank branches in East Dennis, Hyannis, West Barnstable, Yarmouthport and Sandwich; and at the Fleet Bank in Orleans, South Dennis, South Yarmouth, Yarmouth and Yarmouthport. Forms are also available at the Alzheimer's Services office located at 895 Mary Dunn Road, Hyannis or by calling (508)775-5656.

    According to Development Director, Jodie Flynn, last year's tournament and auction was a huge success with 93 golfers participating, yielding a net of $11,700 to support Alzheimer's programs on Cape Cod and the Islands. This year's goal is $15,000 with all funds going to subsidize the organization's educational programs and services, respite grants and supporting helpline. This year's sponsors include: Fleet Private Clients Group, Quick & Reilly, Berkshire Health Systems, Realty Executives, Eagle Pond, Broad Reach, Harbor Point at Centerville, Atria Woodbriar and Royal Health Group. A few sponsorship opportunities are still available. William Catania of Dan'l Webster/Hearth 'n Kettle is Honorary Chairman; John Terrio of JWT & Associates is Golf Chairman.

    ALZHEIMER'S SERVICES of Cape Cod & the Islands is a private, nonprofit organization that was started in 1984 by family caregivers and community health care professionals to help people with Alzheimer's disease, their families and caregivers. Programs and services include: telephone information and support, caregiver, youth and early stage support groups, education and training and respite grants for family caregivers. Services are funded strictly through donations, fund- raising events, membership gifts and grants. Previously known as the Cape Cod & the Islands Chapter of the national Alzheimer's Association, the group became an INDEPENDENT AGENCY this past July. For more information call: (508)775-5656.

    Marketing & Advertising Opportunities
    Submit your packages NOW! Our website has a specials feature that allows you to fully describe your fall packages and specials. Remember - a package is not a discount - it's value added (meals, tickets, gifts) to your regular offerings. The fall tourism campaign is about to kick off and we will once again be telling people to go to www.capecodpackages.com to get the latest and greatest specials. Just email us your special offerings to [email protected].

    The Cape Cod Chamber tourism marketing committee is offering great rates for participation in co-op advertising for the holiday / winter season. Preprint (a free standing insert in 750,000 newspapers in the NY and Hartford/New Haven areas) has been highly successful in lead generation. (Rate to pariticipate is $2083.50 for a quarter page.) Also, the Great Escapes magazine published by American Express with the Mass. Lodging Association now goes to 500,000 AmEx card holders. (Rate to participate is $2920). In both cases we need only one photo and 25 to 30 words of copy. For more info contact [email protected].

    The fall tourism ad campaign will launch the week of August 26th with the airing of our TV ad on WBZ/ Ch. 4, WSBK/UPN Network, WCVB/Ch. 5, WHDH/Ch. 7 and NECN. The ads will air the weeks of August 26, September 2 take a two week hiatus and reappear the weeks of September 23 and 30.

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    . Quick Links...

    RSVP for the September 19 Annual Meeting aboard the MV Great Point

    RSVP for the 5th Annual Eye Health Service Cape Cod Golf Classic

    Upcoming Cape Cod Chamber Events

    June 2002 Economic Update Released

    Staff Directory

    Affiliated Organizations

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